World of Volvo is a spectacular timber Henning Larsen design
Henning Larsen designed a timber structure called World of Volvo, a meeting place for Swedish brands Volvo Cars and Volvo Group in Gothenburg. The building features a Scandinavian style that draws from the landscape, environment and traditions.
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“This project is incredibly special to us,” said Soren Ollgaard, design director at Henning Larsen. “With its deep connection to Scandinavia, from its landscapes to its architectural tradition, World of Volvo has given us to the opportunity to explore the profound relationship between architecture and the natural environment.”
The designers were chosen by interview competition in 2018. Henning Larsen’s winning design won for the 22,000 square meter experience center. The World of Volvo will be located in Gothenberg’s Event district, which is home to many of the city’s parks, museums and entertainment venues. The project opens to visitors in 2024.
The World of Volvo references nature via its arching branches and a roof canopy design. It follows a concept of a mountain and a tree, which represent the foundation and landscape of the building. Meanwhile, the surrounding landscape is covered in flowers and native plants. They are interspersed between rocky outcroppings and pathways. Visitors are welcome to explore the landscape but are encouraged to leave no trace.