SuperCircle, a textiles recycling startup, has cracked the circular economy code for fashion brands. Meet Chloe Songer and Stuart Ahlum, co-founders of SuperCircle, which provides clothing takeback and recycling services to leading clothing brands, including tentree, Reformation, Mate the Label, and the circular sneaker brand Thousand Fell — which Songer and Ahlum also co-founded in 2018. SuperCircle launched in 2022 […]
Can companies build circular services into their customer experience to earn a trusted relationship with the 81% of consumers who say they will buy more products and services from brands that help them live sustainably? We often talk about the circular economy and its benefits for people and the planet. Still, for many, the circular economy sounds like a lot […]
Imagine a world where business not only thrives but also nurtures the planet we call home. A world where sustainability isn’t just a buzzword but a powerful driver of profits and purpose. With a few changes to typical business practices, you can begin to practice sustainable entrepreneurship, a way to measure success that goes hand in hand with making a […]
What do the response to climate change and the Y2K computer bug — which required hundreds of thousands of technology workers to spend several years fixing in the 1990s to prevent catastrophic errors when the date turned over to Jan. 1, 2000 — have in common? Both are complex problems that reach into every corner of our lives. Y2K showed […]
SuperCircle, a textiles recycling startup, has cracked the circular economy code for fashion brands. Meet Chloe Songer and Start Ahlum, co-founders of SuperCircle, which provides clothing takeback and recycling services to leading clothing brands, including tentree, Reformation, Mate the Label, and the circular sneaker brand Thousand Fell — which Songer and Ahlum also co-founded in 2018. SuperCircle launched in 2022 […]
How does a small startup launch a mail-back recycling program to deliver circular products that massive brands struggle to make? Meet innovator Lindsey McCoy, who started Plaine Products with her sister, Alison, in 2017. Today, Plaine Products offers 16 fully circular personal care products, including shampoo, conditioner, moisturizer, and lotion. These personal care products are made with vegan ingredients and […]
Is plastic recycling at a turning point? Meet Emmanuel Ladent, CEO of Carbios, a Clermont-Ferrand, France-based company that has developed an enzymatic plastic recycling technology that promises to make plastic a circular material with 95% yields, comparable to aluminum. The Carbios technology recycles polyethylene terephthalate, or clear and colored PET, better known as plastic #1, which is the basis for […]
How can we make one of the most recycled materials more sustainable? Meet Jennifer Bogs, director of global sustainability at Crown Holdings, Inc., one of the largest aluminum can manufacturers worldwide at $12.9 billion in annual sales. The aluminum industry famously claims that 75% of all aluminum ever produced is still in use today; it’s a highly recyclable material. Reusing […]
Over the past few weeks, the planet, atmosphere, and ocean have hit historically high temperatures. July 4, 2023, was the hottest day in recorded history. It’s time to make changes that have been talked about too long. Earth911 is taking a step to help accelerate the development of the circular economy, which can reduce the need to extract raw materials […]
According to the World Economic Forum, between 75 and 199 million tons of plastic waste are floating in and polluting the world’s oceans. The 5 Gyres Institute reports that the volume of plastic entering the seas doubles every six years. There are genuine efforts to develop circular, sustainable packaging amid waves of greenwashing claims. Meet Vanessa Coleman, CEO of Oceanworks, […]