New survey examines sustainable travel and ecotourism
Sustainability is a growing concern, and many folks will put in a little more work and pay a few more dollars to support greener businesses when traveling. So says travel reservation giant Booking.com after tallying results from a large international survey.
The study analyzed answers from more than 30,000 travelers from 32 countries and territories. Climate concerns are driving travelers to embrace sustainable travel, or at least the idea of it. Seventy-three percent of travelers said that sustainable travel is important to them, with 44% citing recent climate change news as an influence.
Related: See the beauty in Türkiye’s plan for sustainable tourism
Booking.com commissioned the research, which included about a thousand people. Some countries included were U.S., Brazil, Thailand, South Africa and more. Participants were at least 18 years old, traveled at least once in the past year and were planning to travel in 2022. The online survey took place in February 2022, a few months after Booking.com introduced its sustainable travel badge program for properties that meet its green criteria.
Green lodging
The survey found that 39% of U.S. travelers actively seek information on the sustainability efforts of lodging. Of those who don’t, 48% said if the info is easily accessible, they’ll review it. Of those who had chosen sustainable properties, 30% said they made the decision based on wanting to reduce their impact on the environment. A quarter said they believed that sustainable properties treat the community better and 27% wanted to have a more locally relevant experience.
Thanks in part to COVID, travelers are also trying to space their trips over the year, looking for less busy seasons and less crowded places. Sixty-four percent said they’d avoid the most touristed destinations and attractions to help reduce or disperse the impacts of their visit.
Around the world, travelers said they’d be encouraged to make more sustainable travel choices if it was easier. Just over a third of respondents said they want online booking sites to offer a sustainable filter option, and 36% wanted travel platforms to clearly identify sustainable options.