Naytra Couture’s sustainable silk clothing uplifts artisans
Naytra Couture designs sustainable silk women’s clothing. The sustainable couture pieces include shirts, tunics and scarves — all made with zero plastics. “We have adopted an absolutely no plastic policy. We use 100% pure mulberry silk – no man-made fiber at all,” the company stated. Naytra Couture also works with manufacturing partners that are Standard 100 OEKO-TEX certified, and all packaging is eco-friendly.
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“Your Naytra tunic or scarf will come in a special design cotton bag, with a recycled paper box and with hand-tags made out from recycled paper,” the designers said.
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How does Naytra Couture work? The company partners with female folk artists in Indian villages who create clothing designs based on traditional artwork motifs. As the Naytra Couture website explains, working with these artisans helps keep “the ancient folk art of Madhubani (meaning a “forest of honey”) alive.” The result is one-of-a-kind wearable art made of 100% silk.
This female-founded, female-run company is driven by three key principles. These principles include eliminating the middleman to work with artists directly and pay them a fair wage. Additionally, the company donates a portion of its profits to support the elimination of curable blindness. Naytra, pronounced “neh-trah,” means “eyes” in Hindi and Sanskrit. This sustainable fashion house believes “our eyes are a window to our inner world — our feelings, thoughts and views of the universe.” Finally, the company’s third guiding principle is to “help mother earth by creating keepsake garments versus fast fashion.”
Each tunic or scarf created by Naytra Couture is based on an artisan’s original painting. The designs are brightly colored, with animal and jungle motifs. If you’re looking for a statement piece or a treat to top off your wardrobe, Naytra Couture is a sustainable choice that uplifts underserved communities and helps make the world a better place.