Leonardo DiCaprio invests in sustainable Champagne Telmont
The Champagne Telmont story began in 1912, following the champagne riots in France. Fast forward over 100 years, and Telmont earned organic certification. Now, this sustainable champagne brand is being endorsed by actor and activist Leonardo DiCaprio. Here’s what makes the brand so unique.
Champagne Telmont was handed down through generations of family, and in 2007 the house began offering tourism as part of its operations. Just 10 years later in 2017, parts of the vineyard gained organic certification. In 2021, Champagne Telmont launched its first organic cuvée, with no transparent bottles or extra labels and packaging. Now, the champagne house has new investors and an invigorating vision for quality and sustainability in French champagne.
DiCaprio’s involvement came in 2022 when he became a minority shareholder in the business. “Champagne Telmont, together with its partner wine-growers, has set its sights on producing 100% organic champagne, ensuring a completely sustainable production lifecycle in the coming years. From protecting biodiversity on its land, to using 100% renewable electricity, Champagne Telmont is determined to radically lower its environmental footprint, making me proud to join as an investor,” DiCaprio said.
By 2025, Champagne Telmont plans to have the vineyard’s vines certified 100% organic. By 2031, 100% of the house’s wine-growing partners will be certified in organic agriculture. The goal is to cement Telmont as a leader in organic agriculture. Telmont’s plan is ambitious, as the city of Champagne’s climate is moist, making it hard to avoid using pesticides and chemical fertilizers. Currently, certified organic vineyards make up under 4% of Champagne’s vineyards.
Telmont continues the four-generation-long tradition of creating great champagne while eyeing a sustainable future. Ludovic du Plessis, CEO of Telmont, and Bertrand Lhopital, the champagne house’s fourth-generation cellar master and head of viticulture, are teaming up to create a new sustainable plan called Au Nom de la Terre, meaning In the Name of Mother Nature. Du Plessis drew in DiCaprio as an investor to help with the plan, as he knew him personally, and they shared an interest in sustainable champagne. The plan includes elements such as banning the use of air freight to ship Telmont products, protecting biodiversity through land conservation on-site, using 100% renewable electricity and shifting the large acreage to 100% organic farming.