Best of Earth911 Podcast: Novi CEO Kimberly Shenk on Connecting Personal Care Product Companies With Sustainable Materials

Kimberly Shenk, co-founder and CEO of Novi, introduces the Novi Connect sustainable personal care and beauty products ingredients and packaging marketplace. The service lets product and packaging designers research and validate the sustainability and environmental impact of the ingredients and packaging materials they use. For example, Novi provides the ability to enter a set of ingredients for a new make-up product and check that the formula meets environmental standards and qualifies for retailer and general sustainability certifications. Novi reporting includes sourcing information, so that product designers can understand where products came from and how they were made. This kind of tool is essential to helping product manufacturers change their designs to reduce environmental and social impacts, and it could reshape the products you buy.

You can learn more about Novi at noviconnect.com.

This podcast originally aired on July 15, 2022.